The Mastermind of Primordial Passion on the Path to Victory in Geneva

"When the sense of beauty is so powerful, it reflects time in the most ideal way possible." The artist from Kolonja, Pirro Ruco, is not only honoring himself but all of Albania with his artistic masterpiece, the watch titled “PRIMORDIAL PASSION.” This work is a contender for first place in the world's most prestigious watch competition organized by the Fondation du Grand Prix d'Horlogerie de Genève. Master craftsman Pirro Ruco clearly demonstrates that he has created not just a watch but a true masterpiece. He has delved deep into the psychology and soul of the Albanian people, meticulously gathering the essence of their finest qualities throughout the centuries. With remarkable elegance, he has skillfully etched the subtle nuances and concepts of artistic thought, intertwining them with the most valuable treasure of the Albanian nation: a profound appreciation for beauty, which he reflects in the progression of time in the most ideal manner possible. Below you will find brief reviews from international media and experts about “PRIMORDIAL PASSION”: Europa Star
“Primordial Passion” is a timepiece that brings together nearly 30 years of experience in artistic crafts and the heritage of ancient Albanian culture from the jewellery house Pirro. Art meets innovation in this unique model, which aims to puts Albania on the map of high-end watchmaking. My Modern Met
Pirro’s Primordial Passion is more than a watch; it is a fusion of tradition, innovation, and artistry. The timepiece stands as a testament to artistic ingenuity and a homage to Albania’s beautiful and rich heritage evident in every intricate element. Revolution Watch
The First Timepiece From This Albanian Watch Brand Is A Unique Masterpiece. Boris Meirovich
Who will be the lucky one to claim this symbol of Albanian artistic craftsmanship? Could it spark a new appreciation for cultural narratives in watchmaking? As I reflect on these questions, I’m reminded that some creations are meant not just to tell time but to tell a story – and “Primordial Passion” tells a compelling one indeed. The New York Times
“An Albanian Brand Goes Into High-End Watchmaking” The dial of Primordial Passion, a one-of-a-kind watch by the Pirro brand in Albania, is dominated by 12 tiny gold folk dancers, each a third of an inch tall. They stand atop a red and black surface of 1,500 Murano glass mosaic pieces that were positioned, one by one, by the brand’s founder, Pirro Ruco, using a new technique he called “Pirro texture golden borders.” We hope that the genius, passion, and determination of master craftsman Pirro Ruco will be realized with a victory for “PRIMORDIAL PASSION” on November 13 at the ceremony to be held at the Théâtre du Léman in Geneva. This victory will not only be Pirro's but for all Albanians.
Altin Ruco